Schoolsfirst Federal Credit Union

For over nine years, I played a pivotal role in shaping the marketing and branding strategies for SchoolsFirst Federal Credit Union, a $10 billion financial institution. I led comprehensive rebranding efforts, managed multi-channel campaigns, and spearheaded digital marketing initiatives to enhance member engagement. My responsibilities included overseeing brand guidelines, managing direct mail campaigns, collaborating with agencies and vendors, and delivering impactful content across traditional and digital media platforms.

Rebrand + Marketing Assests

Member Online Banking Portal