I have extensive experience managing events from start to finish, transforming them into powerful brand experiences. From high-profile media events like MotorTrend's Road Tour to industry shows such as SEMA and CES, I oversee every detail to ensure success. I manage event planning and execution, drive media outreach, and craft compelling narratives while fostering strong vendor relationships. My focus is on delivering impactful experiences through product presentations, engaging activities, and pre and post-event marketing, all aligned with key business objectives.

I contributed to B2B commerce case studies by sharing success stories that demonstrate how businesses can leverage e-commerce strategies to drive results. By analyzing market trends and consumer behaviors, I provided insights into how B2B companies can adopt digital-first approaches, optimize online sales channels, and enhance user experiences. These efforts led to the successful acquisition of 1,000 new customers, a 20% increase in sales growth, and a streamlined order process that saves 30 minutes per transaction compared to traditional phone orders.

I created product case studies to support educational communities. By highlighting strategic product adoption and innovative solutions, I provided actionable insights and product support to guide decision-making. These case studies illustrate how schools can implement cost-effective technology upgrades while also advancing the company’s product marketing initiatives.

Beyond media relations and case study programs, I have participated as a panelist at various B2B conferences and been featured in media interviews, sharing insights on industry trends and product marketing to strengthen the organization's brand awareness.