A rebrand to engage UP’s core B2B audience, reach new potential leads, and invite truckin’ customers take notice of quality commercial truck parts.
The UP signature elements have been carefully designed and are available as a single logo lockup. The signature one lockup is the preferred version and should be used whenever possible across all product brand and marketing materials.
The UP mark represents the UP brand and symbolizes our team unity and dependability of our products and services for commercial truck and classic car.
The UP logotype is the standard representation of the company and is defined by unique, solid letterforms.
Revitalized logo identity to reflect the new United Pacific brand architecture.